Being

Being is at heart, a brand with a purpose. Dedicated to bringing a little peace to your day, the idea behind the brand is to take a little break from your day, sit quietly, and enjoy a small moment of peace - to just be. The snacks they produce are from the earth, organic and provide the excuse and vehicle to give yourself this little moment. We wanted the package design to reflect this, through and through. Especially in a crowded category filled with clear windows, pictures of nuts and fruits, and all manner of sweets, preservatives and "natural" colors, we took an approach that was brand and mission-forward. The solution was to visualise the feeling and calm one receives from peace, quiet and meditation, and bring that through the subtle imagery, color and typography.