Hazwero

Adhering to the core concept of "harness the hourglass", Hazwero explores sedulously the harmonious fusion and dialogue of skin beauty and nature. The brand is devoted to bringing women an endless stream of youthful vitality through the sophisticated combination of evidence-based science and cutting-edge technology.

The foremost brand logo on the packaging is not only the Hazwero family emblem but also represents the origin and honour of the brand. The snowy mountain figure symbolises the glacier's purity and also pays tribute to the precious materials from the Alps, embodying the eternal vitality of nature. To attain precious plant extracts, the R&D team went on a long journey to untraversed polar regions. The innovative Three Flowers technology excellently combines the extracts of Alpine wild rose, Malva sylvestris and edelweiss, complementing the charm of nature with cutting-edge technology. Moreover, the molecular pattern on the packaging is a terrific representative of the brand's years of scientific research and perseverance.

In terms of colour scheme, the design team cleverly employed deep blue and gold. The deep blue represents the purity and serenity of the deep-seated glacier, symbolising the profound aesthetics of nature, while the gold colour is like the rising sunlight sprinkled on the top of the snowy mountains, adding a noble and sparkling texture to the overall design.

The embossed paper and hot-stamping process further emphasise the brand's high-end positioning and luxurious quality.