2023 | Professional

MUSE Design Awards Gold Winner

Hodo Merrily-warm down coat

Entrant Company

Jiangsu Hongdou Industrial Co., Ltd

Category

Fashion Design - Haute Couture

Client's Name

Jiangsu Hongdou Industrial Co., Ltd

Country / Region

China

This goose-down jacket stands out for its efficient heat lock-in, comfortable fit and elegant styling, which protect users from the cold and enable free movements in winter, perfectly satisfying urban commuting wear needs.

The goose-down jacket employs the WARMTECH thermal insulation technology, significantly reducing heat loss. In particular, the premium white goose down filling with a fluffiness of 700+ achieves long-lasting warmth with a more extensive air layer for the same amount of down. The silver ion thermal storage lining reflects heat in the form of infrared rays, creating a thermal micro-circulation in the inner space of the jacket.

In terms of fabric selection, the jacket mainly employs Tricol lightweight warp knitting fabric, providing a lightsome and lissome wearing experience with excellent abrasive resistance. The complemented micro-porous breathable membrane effectively solves the problem of water penetration and internal moisture retention. Meanwhile, the Teflon protective coating makes the fabric waterproof, oil-proof, and easy to remove stains, keeping it clean and dry.

In terms of appearance, considering the multi-scenario wearing options, the goose-down jacket applies the classic mid-length styling with a removable three-dimensional cold-proof hood. The hood, shoulders, neck and waist parts ingeniously employ the original 3D tailoring to fit the body's natural form. The zoned-down filling process of the jacket cleverly reduces the feeling of bloat, with a haute couture embroidered logo embellished, adding a sense of sophistication.

Credits

Jiangsu Hongdou Industrial Co., Ltd
Changhu Wang
Jiangsu Hongdou Industrial Co., Ltd
Yongjun Chen
Jiangsu Hongdou Industrial Co., Ltd
Bin Sun
Jiangsu Hongdou Industrial Co., Ltd
We Li
Jiangsu Hongdou Industrial Co., Ltd
Liang Li
Jiangsu Hongdou Industrial Co., Ltd
Zhengyang Qiu
Jiangsu Hongdou Industrial Co., Ltd
Xu Hu
Jiangsu Hongdou Industrial Co., Ltd
Hao Sun
Jiangsu Hongdou Industrial Co., Ltd
Sujun Qin
Jiangsu Hongdou Industrial Co., Ltd
Keying Zhou
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