2023 | Professional

MUSE Design Awards Gold Winner

ASYAnti Group Exhibition Hall

Entrant Company

Wenfeng Decoration/Li Xifu

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

ASYAnti-forgery

Country / Region

China

ASYAnti Group Exhibition Hall is a space designed for long-term comprehensive integration of elements such as objects, people, and the environment, with the purpose of conveying specific information through exhibitions and demonstrations. For the Eisun Exhibition Hall, the emphasis in design should be on content and spatial layout. A well-organized layout allows the limited space to achieve the ideal display effect, presenting exhibits in the most beautiful manner to the audience.

This exhibition hall utilizes a combination of elements such as form, space, color, multimedia, and audio-visual effects. It primarily conveys information through the presentation of images, and exhibition design is one of the complex design forms in the field of art and design. Objectively, it involves concepts and actions, incorporating two-dimensional, three-dimensional, and four-dimensional design factors. Subjectively, it involves planning and implementing information within specific temporal and spatial relationships.

The most significant characteristic of this exhibition hall is its high degree of fluidity. Therefore, in spatial design, dynamic, serialized, and rhythmic display formats are the fundamental principles to follow. This is determined by the nature of the exhibition space and human factors. People are in a state of movement while visiting the exhibition space, experiencing and obtaining their final spatial impressions during this movement. This necessitates that the exhibition space must be arranged based on this principle, establishing the most reasonable way to guide visitors through the exhibition space, ensuring that visitors are fully engaged in the exhibition activities with minimal or no repetitive paths.

A good exhibition space design requires knowledge from various disciplines. Although one may not need to be an expert in each discipline, a basic understanding is necessary. In summary, human-centered design is the best design – it's design with a soul.

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