2020 | Professional

MUSE Design Awards Platinum Winner

Supha Bee Farm Honey

Entrant Company

Prompt Design

Category

Packaging Design - Fresh Food

Client's Name

Supha Bee Farm Co., Ltd.

Country / Region

Thailand

Market Situation: There are many brands of honey products in Thailand market. With

the very competitive market, most brands claim of its high-quality honey while in the

fact it is not.



The Package Design: Honey product market is full of many package designs. We

have to realize our brand identity that is able to deliver its specific advantage.

Supha Bee Farm is one of the two main honey producers in Thailand which has its

own bee farms with rearing and breeding bees facilities.



The outstanding product is 100% real pure honey which its package is specially

designed and inspired by the structure of beehive frame.

The paper honeycomb is used together with the wooden box to emphasize the

feeling that the honey bottle inside is virtually from the beehive.

The SB logo which stands for SUPHA BEE FARM is designed simply to make it look

similar to a bee.

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