2023 | Professional

MUSE Design Awards Silver Winner

Shogun Tea

Entrant Company

Shenzhen Partner Design Consulting Co., LTD

Category

Packaging Design - Other Packaging Design

Client's Name

Fujian general tea Co., LTD

Country / Region

China

297/5000

翻译

1 The overall design is based on the theme of generals, using three different shapes of generals, respectively representing different forms of action, such as standing, jumping horses, wielding knives, etc., arranged in order to form a sense of hierarchy. The generals echo each other and sprint forward, which can convey the brave spirit of the generals.



2 Black as the main color, the use of different sizes of white dots, constitute the shape of the general, depict the general's fierce spirit and bravery image.

3 This design can bring users a distinctive black and white visual experience, and also highlight the characteristics of Chinese generals and the story of generals tea. This unique design style can attract attention in the market and give the brand a unique personality.



4 General tea can using tinplate can, has better preservation effect and moisture-proof performance, can be reused. The outer packaging uses environmentally friendly paper box, and the inner plate uses environmentally friendly paper pulp. This innovative packaging design makes General Tea more competitive in the market and loved by consumers.

Credits

Design director
Zeng Guowu
DESIGNERS
Huang zhida
modeler
Yan Kai
illustrator
Huang Bingxia
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