2023 | Professional

MUSE Design Awards Silver Winner

SweetHeart

Entrant Company

Shenzhen QianYi E-Commerce Co., Ltd.

Category

Product Design - Entertainment (NEW)

Client's Name

Shenzhen HuaYi Transmission Technology Co., Ltd

Country / Region

China

How to better address the sore points of female users in aspects of lack of emotional connection, fulfilment of individual pleasure needs, and enhancement of sexual health awareness is the design challenge of this sex toy.

Based on the aesthetic preference of female users, this toy has a unique heart shape with soft and warm colours such as pink and mauve, conveying a romantic aesthetic, sensibility and sophistication, thus enhancing women's willingness to use it. Meanwhile, the curved decorative parts of ABS present a jelly-like smooth, translucent and plump texture, which effectively reduces the sex toy attributes and improves the sense of privacy and respect.

The outstanding features are also impressive. The innovative single linear motor can realise the straight-through piston-type sucking function, bringing a stronger sensation. Combining multiple modes and a one-button operation design enables users to switch between different intensities efficiently, resulting in a richer and more profound emotional experience.

Moreover, the IPX8 level waterproof guarantees that the product can be used in the bathtub and is fully washable for easy maintenance.

Credits

Jing He
Chao Qian
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