2023 | Professional

MUSE Design Awards Gold Winner

San You Baijiu

Entrant Company

Going Design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Taixiangjiao

Country / Region

China

This is a liquor product sold on the Internet, telling a story of friendship and sharing. Therefore, the product name "Sanyou" can be understood as three (several) friends agreeing to drink together from 5 to 7 pm in the evening.

The bottle shape and capacity of the product are designed with full consideration of consumers’ drinking experience.

The rhombus-shaped "You" bottle design comes from the Chinese character "You" that represents a wine bottle container in ancient China. It also allows the three bottles of wine to be drunk separately for easy carrying, or they can be combined into a whole through rubber bands.

The capacity of each bottle of wine is 165ml, so there is no need to compare the amount of wine at a party between friends, and you can just be tipsy. At the same time, the total capacity of 495ml can also satisfy one person's enjoyment of drinking when alone.

The whole body glass bottle design is simple and elegant. The three-color flower paper dot pattern illustration depicts the pleasant atmosphere of chatting under the setting sun.

On the white simple box, the text "Three or two friends drink from 5 to 7 o'clock" is presented in the form of Chinese character strokes on the box, echoing the product name, and also indirectly showing the beautiful scene of everyone enjoying themselves while drinking and talking.

Credits

Yan Wang
Liang Wu
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