2023 | Professional

MUSE Design Awards Gold Winner

ANTA ZERO

Entrant Company

Anta Sports Goods Group Co., Ltd.

Category

Fashion Design - Sportswear

Client's Name

Anta Sports Goods Group Co., Ltd.

Country / Region

China

Over the years, ANTA has been actively supporting the Chinese national team. In response to the upcoming Paris Olympics, ANTA has developed this sports sweatshirt that combines Chinese aesthetics with the concept of sustainable development, aiming to encourage more Chinese youth to join the sports and enjoy the fun of sports.

The sweatshirt has a sporty, minimalist exterior design with a classic fit and smooth lines. The sharp tailoring complements the modern Chinese colour philosophy, making it a fashionable choice for young wearers. The designers have combined sporty lines with the English words "CHINA HERO" to give the product a sense of athletic vitality and national strength. The hot stamping technique used around the two has been combined with various techniques to create a layered effect and multiple textures, resulting in a harmonious and well-distributed aesthetic. Moreover, the angled and interlocking lines near the heart's location, along with the CHINA icon, suggest the user's forward-looking posture during sports and convey China's emphasis on sportsmanship.

One notable feature of this sweatshirt is that it is a carbon-neutral product. The fabric is partially carbon-neutral, sourced from renewable wood resources, and is biodegradable. ANTA employs integrated factories, renewable energy sources, and energy-efficient processes during production. Packaging made from eco-friendly materials reduces carbon footprint and environmental impact. ANTA offsets unavoidable carbon emissions through carbon offset, making products truly carbon-neutral and conveying the commitment to ecological protection.

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