2023 | Professional

MUSE Design Awards Silver Winner

SUNDA SMI Digital Store Sales System

Entrant Company

THINKING CREATIVE

Category

Product Design - Smart Technologies (NEW)

Client's Name

Country / Region

China

The interactive interface design for the SUNDA (Guangzhou SUNDA International Trading Co Ltd.) SMI Store Sales System

The SUNDA (Guangzhou SUNDA International Trading Co Ltd.) SMI Digital Store Sales System, primarily serving Sunda International's building materials business, is commonly referred to as Twyford VOSA by users. Overall, it is a digital intelligent marketing and management tool developed to address the pain points of ceramic tile stores in achieving sales.

The SMI system aims to achieve end-to-end marketing management, including "pre-sale customer acquisition, addressing pain points in closing deals, consumer service follow-up, training empowerment, customer information management, and store management."

Notably, the SMI system utilizes 3D digital virtual technology to visualize ceramic tile products. Consumers can directly view the 3D rendering of products online through our system, eliminating the need for them to imagine the product mentally. Furthermore, the intelligent algorithm embedded in the SUNDA (Guangzhou SUNDA International Trading Co Ltd.) SMI calculates the required purchase quantity and price instantly by simply inputting the room's dimensions.

In terms of application interaction and icon design, a substantial number of icons have been used to reduce text-based judgments for users, enhance interface aesthetics, and help users remember the path to their desired destination through UI differentiation.

On the development front, we have employed native development in conjunction with cross-platform development technologies like Flutter and Vue.js to cover Android and Apple platforms across smartphones, tablets, and computers. This approach aims to cater to different user groups, including consumers, store salespeople, and construction workers, meeting their usage needs both inside and outside the store, thereby enhancing system versatility.

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