2023 | Professional

MUSE Design Awards Gold Winner

JEAN DELI Concept Store & Design Atelier

Entrant Company

ICI ARCHITECTURE/Guangzhou YiQi Architecture Consulting Co., LTD

Category

Interior Design - Other Interior Design

Client's Name

JEAN DELI

Country / Region

China

JEAN DELI is a brand that celebrates vitality and nature, embodying a sense of ease and positivity while embracing both technology and the natural world. With a focus on expressing the brand’s spirit, the design concept seamlessly merges nature with modern life.

In order to bring nature into the building and ensure ample natural lighting, a portion of the roof is opened up to create skylights and outdoor gardens. This allows sunlight to permeate the previously dimly lit spaces, infusing them with natural warmth. The intention is to foster a connection with the outdoors, even within the confines of the building.

Alongside this, the design juxtaposes natural materials like wood and stone with contemporary elements such as metal, glass, and LED screen. This deliberate contrast creates a captivating environment where the latest fashion trends can be discovered, while still providing the opportunity to touch real leaves and flowers, basking in the sunlight and experiencing the true essence of life.

Credits

Jiayao HUANG
Kejing CHEN
Shihong YAO
Wenwei CAI
Qiulong YE
Yucheng LIN
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