2023 | Professional

MUSE Design Awards Gold Winner

Torador

Entrant Company

Torador Dairy (Tianjin) Co., LTD

Category

Product Design - Baby, Kids & Children Products

Client's Name

Huang Li

Country / Region

China

The all-new design of the baby formula container lid, featuring a patented Lock-Fresh high lid design at its core, aims to enhance the freshness retention of baby formula while improving its practicality and hygiene. This product can effectively seal out air, and prevent moisture, odors, and other contaminants from entering the formula can, thereby extending the freshness of the powder. The product also comes with a dedicated spoon and a designated storage slot, ensuring both hygiene and convenience. Moreover, it has a single-use anti-theft design, which needs to be destroyed to open the formula can, thus preventing fake products. With an innovative design, this product instills new vigor to packaging technology.

The product’s sleek and fashionable appearance aligns with modern household aesthetics. The blue high lid is like the blue sky over the formula can, delivering great symphony. The integrated lid and spoon design is not only visually appealing but also highly practical. The clever combination of the lid and the brand’s iconic symbol greatly highlights the product’s quality and identity.

The lid and spoon integrated design eliminates the need for a separate spoon, making formula scooping more convenient. Also, the notch inside the high lid makes it easy to place the spoon, thus preventing it from coming into contact with the powder, and ensuring cleanliness.

The innovation of the patented Lock-Fresh High Lid design lies in its ability to provide anti-fake products and to significantly enhance freshness retention and sealing performance. This is realized not only by the well-sealed high lid but also by the close fitting between the high lid and the baby formula can. After folding, the spoon can easily slot into the inner ring of the lid, making the most of the lid’s space. Additionally, the extended design of the spoon allows users to access the bottom of the canister for powdered milk easily and hygienically, optimizing the product’s space. The extended spoon design enables users to easily reach the bottom of the container, fully utilizing the product’s space. These innovations not only demonstrate technological leadership but also take into consideration user experience.

Credits

Huang Li
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