2023 | Professional

MUSE Design Awards Gold Winner

Supreme Dendrobium Huoshanense

Entrant Company

Guangzhou Tianwen Brand Management Co.,Ltd.

Category

Product Design - Healthcare

Client's Name

Li Zhiyong, Li Mao

Country / Region

China

Supreme Dendrobium Huoshanense is an exemplary representation of traditional Chinese herbal nourishing culture. It uses carefully selected, rare Dendrobium huoshanense as its primary ingredient. 21 traditional Chinese intangible cultural heritage processing techniques have been run through to make this herbal product safe and effective. By adhering to the fusion of tradition and modernity, it perfectly combines the artistic and practical aspects.
The packaging box follows an Eastern aesthetic, exuding elegance and nobility. The internal structure is simple and elegant, with layered compartments that optimize space utilization. The use of lacquer craftsmanship imparts a sense of dignity and sophistication, complemented by decorative patterns featuring auspicious birds. Its rounded shape is adorned with gilded small birds on top, highlighting its value and serving as a handle for easy box opening. The overall design features a deep and rich traditional Chinese dark red color palette, enhancing the product's opulence.
The product offers nine key benefits: lung and throat support, liver and eye protection, immune regulation, stomach nourishment, longevity and vitality, blood sugar and cholesterol control, skin rejuvenation, tumor inhibition, and muscle and bone strengthening. Additionally, it provides overall body nourishment, promoting health. This product is suitable for consumers of different ages and needs, making it suitable for both the young and the old, and for men and women alike. 
The product incorporates Chinese traditional elements and craftsmanship, showcasing the allure of Eastern traditional culture. The external packaging employs a variety of traditional techniques such as lacquering, carving, gilding, stone carving, and embossing, resulting in a unique visual and tactile experience. By striking a balance between firmness and softness, revealing a sense of stability and warm harmony. By directly presenting and cleverly incorporating natural symbolic elements, it conveys the product's reverence and gratitude towards nature and culture.

Credits

Li Zhiyong
Li Mao
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