2024 | Professional

MUSE Design Awards Silver Winner

Art and Environmental Protection Tea

Entrant Company

Guangzhou ynott Culture Consulting Service Co.,Ltd.

Category

Packaging Design - Other Packaging Design

Client's Name

Country / Region

China

This is a packaging design for Macao World Heritage Series-Ecology, Art and Environmental Protection Tea. This design seamlessly blends elements of tea culture, art, environmental consciousness, and technology, resulting in a product that is both innovative and practical. It beautifully captures the essence of Chinese tea-drinking traditions and the cultural heritage of Macao. By incorporating traditional calligraphy and Macao's World Heritage landscapes, it delivers the architectural charm of Macao with the artistic flair of Portuguese influences, creating a truly unique Macao-style aesthetic.

Furthermore, this design goes beyond aesthetics and offers a multifunctional approach. It serves not only as a vessel for high-quality tea but also as a practical tissue box and a desk calendar box. This multipurpose feature adds value and convenience for consumers. Incorporating cutting-edge technology, the packaging includes an NFC chip that provides easy access to online product information, enabling consumers to trace the product's origins and authenticity. This feature enhances product transparency and credibility, ensuring consumers can confidently verify the product's authenticity. It isn't just about delivering high-quality tea; it's also a vehicle for knowledge enrichment. It encourages consumers to delve deeper into the world of tea culture, fostering a greater understanding of this ancient tradition. Additionally, it promotes environmental responsibility by allowing consumers to actively engage in eco-conscious actions while savoring their tea.

Credits

Harlan Zhang
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