2024 | Professional

MUSE Design Awards Silver Winner

Gushi Jinren Maotai-Flavor Liquor

Entrant Company

Shenzhen Gushi Jinren Industrial Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jingsong Lin,Xiangmin Wu

Country / Region

China

Inspired by the “Gushi Jinren” stone in Shenzhen University, the liquor bottle pays tribute to the spirit of inheriting the past and flourishing the present of Shenzhen University. It symbolizes that the brand, just like the giant stone, will stand the test of time and challenging endeavors. In doing so, the millennia-old Maotai-flavor liquor culture can be modernized in the new era.Gushi Jinren are the four Chinese characters engraved on a huge stone in Shenzhen University, which signifies that people have witnessed the vicissitudes on the ancient stone and the stone has seen the endeavors and achievements made by successive generations of students in Shenzhen University. At the same time, it also means continuing with the past and opening up the future, reflects the spirit of inheriting the past and flourishing the present of Shenzhen University, and symbolizes the responsibility of Shenzhen University to fulfill the reform and innovation of China's higher education system. Hence, Gushi Jinren Maotai-flavor liquor is not only a bottle of liquor, but also a symbol of cultural inheritance and spirit.

Credits

Jingsong Lin
Xiangmin Wu
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