White and Blue Porcelain· The Year of the Loong

This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by the renowned blue and white porcelain—a significant element of traditional Chinese culture. This colorway not only exudes a refreshing and harmonious emotional appeal, but also highlights the charm and historical significance of traditional Chinese art.

This design masterfully merges aesthetics with functionality. Based on the sophisticated underglaze technique originating from Jingdezhen, the bottle has been meticulously processed for a distinct aesthetic appeal. Its sleek body mimics the contours of the pear-shaped Yuhuchun vase celebrated in ancient poems, exuding dynamic vitality and natural grace of curves. The Loong is also an important visual element in this design. The golden cap has been meticulously crafted to resemble the head of the Loong. This serves not only as a visual focus that reflects the premium quality and luxury of the packaging, but also provides a distinctive and refined way to open the bottle, fostering a more engaging interaction between consumers and the product. Moreover, the design team has embellished the bottle with original Loong motifs, creating a festive atmosphere and symbolizing auspiciousness. Further completing this visual feast is the base of this bottle, where the Chinese zodiac characters are outlined in gold, elevating the aesthetic experience to new heights.

This packaging design bridges the gap between traditional art and the tastes of modern consumers. This blend offers deep aesthetic pleasure and emotional connection to its consumers, while also highlighting the brand's commitment to inheriting and promoting traditional Chinese culture. In doing so, it cultivates a unique cultural identity and fosters a sense of belonging among its consumers. Furthermore, two distinct packaging variations have been crafted for the 30-year-aged and 50-year-aged varieties, highlighting the premium quality and rarity of Chinese Baijiu, and providing consumers with a broader range of choices.