2024 | Professional

MUSE Design Awards Silver Winner

Stand of Hunan Publishing at Frankfurter Buchmesse

Entrant Company

China South International Exhibition Co., Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

China South International Exhibition Co., Ltd.

Country / Region

China

2023 Frankfurt Book Fair Hunan publishing booth covers an area of 68m2, with gentle colors and full of traditional culture. It shows the audience a rich cultural heritage and shows its con-fidence in Chinese culture. Find inspiration from traditional culture and integrate typical Chinese elements and Huxiang log-os. Taking Huxiang's traditional embroidery as the element, plum, orchid, bamboo, chrysanthemum, lotus and other patterns from the "Ten Saints of Literature" were extracted to decorate the booth. The embroidery thread and brocade interweave to build a colorful and flexible space. The transparent white wall and moon window are matched with a continuous solid wood grille, and the embellishment of Chinese knots and other ele-ments add artistic conception to the space. Chinese tea art layout is presented to the audience through visual, taste and other ways, and the traditional charm slowly emerges. Bogu shelf-style bookshelf, elegant, simple and simple. It inter-prets the connotation of traditional culture with unique Chi-nese art, highlights the unique attraction and appeal of orien-tal aesthetics, and is full of the depth of culture and the temperature of art.

Credits

China South International Exhibition Co., Ltd.
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