2024 | Professional

MUSE Design Awards Gold Winner

Luave Milk tea 3in1

Entrant Company

Reddot Creative

Category

Packaging Design - Other Packaging Design

Client's Name

IDOCEAN

Country / Region

Vietnam

Milk tea 3in1 is a packaging design project aimed at genZ customers, who love high-quality milk tea and love the mobility, freedom, and convenience.



The main idea of packaging involves the travels of young people with each destination representing the typical milk tea flavor: Taiwan – traditional milk tea flavor, Europe – greasy cheese milk tea flavor, Japan – famous matcha milk tea flavor, Hong Kong – typical milk tea flavor on the streets full of city night lights.



Based on that idea, the Reddot team visualized artworks adapted on paper boxes and product sticks, combining youthful; colorful, and harmonious designs to tell the story of milk tea around the world.



The packaging set will include 4 design: traditional milk tea , Cheese milktea, Matcha milktea, Hongkong milktea.



With this package, Reddot Creative hopes that Vietnamese products will have more competitive strength on store shelves with other products from abroad that are invested in brand design.



Established since 2007 as a trading company, Idocean has gain exclusive rights to import prestigious brands from France, Spain, Australia, Korea, Taiwan, Hongkong, Thailand, etc.

Passion for precision and innovation, we are committed in serving our customers well-trusted ingredients and equipments that meet high standard of food safety and quality level.



Committed in supplying the highest standard of quality and safety, we offer a wide range of beverage ingredients, tools and equipment from prestigious brands such as Lúave®,

Credits

Project Management
Quoc Thai Ngo
Creative & Design
Huy Phan
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