2023 Hualien Pacific Hotspring Festival

"Hualien Pacific Hot Spring Festival" is an annual celebration event composed of local nature and features held by the Hualien County Government. The event invites the public to explore the famous and must-visit highlight: hot springs with themed art and light installations exhibition. The festival warms and lights up the night of Hualien.



The hot spring regions include Ruisui and Antong. Ruisui Gold Hero Spring and Antong Silver Beauty Spring are named for their unique kinds of minerals and color formation. Each place has its special features during the cold seasons. It's the harvest time for pomelo in Ruisui, where the vast plains are and a perfect spot for stargazing. On the other hand, the orange daylily is the signature flower in Antong, and the full blossom makes the whole valley vibrantly colorful. Inspired by this fantastic scenery, the festival takes "galaxy" and" blossom" as the duo theme to develop the key visual and art installations for promoting the event.



Entering its 5th year, this event has employed childlike visual elements and programs to bath its brand shine this time. The bathing rubber ducks and ancient Asian hero and beauty love legend inspired the graphic and festival concept, and the composition adapts the form of the hot spring ripples and reflections to connect the happy memories of bathing in childhood shower time and the unique local features, stargazing, and orange daylily blossom. Instead of the yellow one, the rubber duck is localized as the Black Muscovy Duck, the main species raised in Hualien. The color scheme intends to bring out the positive energy in duo-themed features promoted this year with the starry sky and orange daylily valley colors in these two regions.



The event branding focuses on the key visual design, logotypes, illustrations, color schemes, mascots, new media art, motion sensing projection, and interactive light installations to communicate the event's spirit and program. The project was developed in various formats for the event, such as advertising posters, buses, campaign brochures, maps, flags, TVCF, and digital signage. The public gets to know the event simply with intuitive insight.