2024 | Professional

MUSE Design Awards Silver Winner

8 Prose Masters of the Tang&Song Dynasties·ABC Themed Card

Entrant Company

EASTCOMPEACE TECHNOLOGY CO., LTD.

Category

Product Design - Other Product Design

Client's Name

Country / Region

China

Deeply rooted in Chinese traditional culture, this series of bank cards takes the poetry by Eight Great Prose Masters of the Tang and Song Dynasties as the theme, aiming to seamlessly integrate the art of poetry into modern financial life and provide users with a distinctive cultural experience.

As a representative art form in Chinese painting, traditional ink landscape paintings typically capture the beauty of nature and reflect the artist’s inner emotions through elements like mountains, rivers, and forests. This shares a resonance with the way poets express their feelings through poems. Drawing inspiration from the classical poems by Eight Great Prose Masters of the Tang and Song Dynasties, the design team skillfully combined the poetic imagery with traditional Chinese ink landscape painting. To better align with the poetic themes and the landscape scenes, the understated colors are adopted, which well embody both the charm of culture and the beauty of nature. The sleek lines recreate the graceful movements of flowing water winding through mountains, adding a dynamic, lively sense.

Another plus point should attribute to meticulous attention paid to detail. The product series enhances its visual appeal with delicate shimmering beads on the printed ink paintings. The colored glaze is applied to all theme-related textual information, not only leading to a three-dimensional visual effect, but also improving the tactile experience.

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