Jinquan· Qingsheng

Clear spring, fragrant years. In the era of "beauty is justice", traditional Chinese time-honored brands have also shed their brand burdens. They emphasize the quality of baijiu over its packaging, creating ‘QingSheng’ that meets the consumer needs with a fresh and bright color scheme and a simple design. The bottle of Jinquan· Qingsheng has smooth lines like water drops, which has changed the inherent impression of baijiu. It creates the visual identity of the product with a very simple way, reflecting the design concept that less is more. The product uses colorless and transparent glass material to reflect the "purity" of delicate flavor baijiu to the extreme. And a fiery sorghum spike returns everything to its essence and nature.