Fantastical Scenery

This project is for the exhibition hall of Midea Air Conditioning in Guangzhou Design Week 2023, the area of the whole project is about 100 square meters, and the design aims to break the traditional way of displaying, and create a display space for visitors to immerse themselves in it, and feel the change of Midea Air Conditioning's products and technology. By focusing on the integration of Midea's air conditioners with the natural environment, the design team further emphasized how the products can improve people's lives.

The theme of the exhibition hall mainly centers on the natural air of the Midea Fantasy, through which the design team hopes to let visitors experience how Midea's air conditioners perfectly combine nature and technology to create a pleasant air environment. The pavilion consists of three spaces, namely the Natural Oxygen Bar, Aurora Dreamland and Midea Wisdom, and the design will make extensive use of natural elements, such as forests, light and shadow, and mountain peaks, etc., in order to create a display space that blends with the natural environment, and at the same time, through the demonstration of Midea's air conditioning technological changes and innovations, visitors will be able to feel the power of science and technology. In addition, the interior of the space relies on lighting and visual effects, allowing visitors to feel the beautiful life brought by Midea's air conditioning in an immersive experience.