Australia   |  2020

MUSE Design Awards Silver Winner

Aiverc watch - Jørn Utzon Collection

Entrant Company

Aiverc

Category

Fashion Design

Client's Name

Crevia Soh

Sub-Category

Watches

As a contemporary watch brand, AIVERC advocates a unique style of spiritual temperament which represents self-discipline, self-confidence, and natural freedom. For this purpose, the brand has maintained certain dialogues with the new generation of artistic pioneers and life-opinion leaders. By crossover design process along with architecture, painting and different kinds of artwork, AIVERC has been playing a positive role in representing artistic aesthetics to people’s daily fashion life, starting from timepieces. Inspired by iconic architectural beauty around the world, Jørn Utzon Collection is unorthodox. The idea comes with the imagination of the watch face as a canvas of art. To ensure the beauty lasts with the stand of time, Aiverc only uses premium quality material. Similar to art pieces, Aiverc watches tell stories. The Jørn Utzon Collection is a tribute to the award-winning Sydney Opera House designer and all other architects that affect our daily lives with their structural designs. The first design, Opera features a clean white and abstract dial is inspired by the beautiful Sydney Opera House. The second design featuring Ontario represents the Royal Ontario Museum in Canada. Fascinated by the art form of the Crystal wing by Daniel Libeskind, Aiverc redesigns the looks with the black mother of pearl. In this design, the pearl represents a mirror that acts as self-reflection and growth. The third design, the Faena is inspired by Faena Forum in Miami, which is located on a majestic stretch of Miami Beach, integrates a dynamic combination of art, culture in its design. Aiverc is aiming to set a new benchmark for artistic and sustainable timepiece design. It uses natural and recyclable material such as cork and marine-grade stainless steel. The stainless steel is hypoallergic and cork is harmless to the oak tree when extracted. Each time cork is harvested; cork bark regenerates itself (and in doing so absorbs CO2). Unlike the heavy chemical processing of leather, cork leather production is chemical-free. Cork oak woodland is a vital source of regional rural employment. It provides employment and guarantees the survival of local communities in Mediterranean countries.

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