2024 | Professional

MUSE Design Awards Platinum Winner

Wuliangye · Lion's Dance

Entrant Company

Shanghai Brave Little Train Creative Consulting Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

This liquor packaging draws creative inspiration from the combination of lion drums and lion dances, showcasing rich traditional Chinese flavor and ethnic spirit. The bottle design resembles the body of a lion drum, with sleek lines and finely embossed drum surfaces, as if one can hear the exhilarating drumbeats that inspire and motivate people to move forward.

The outer cap is designed in the shape of a lion head from lion dances, vivid and lifelike, with the lion's mouth holding a scroll, reminiscent of the colorful headgear seen in lion dance performances, symbolizing auspiciousness and continuous good fortune. The bottle cap features a two-layer structure, with the outer cap resembling a lion's head. Upon opening the lion's head, the inner cap is revealed, allowing one to savor the fine wine, adding a sense of ceremony and mystery to the wine tasting experience.

The metal accessories feature traditional Chinese auspicious cloud patterns, complementing the combination of lion dances and lion drums, showcasing the profoundness and unique charm of Chinese culture. When displayed, the metal accessories and the bottle body complement each other, creating a better visual effect, resembling a vivid traditional cultural scroll.

Wuliangye · Lion's Dance is not just a liquor packaging; it's also a tribute to and promotion of traditional Chinese culture. Each tasting is a dialogue with history and a fusion with culture. While savoring the fine wine, one can also feel the profound ethnic spirit and cultural heritage that has been passed down through generations.

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