"Moveable Word" concept store | Sexy Tea

Our design client, Cha Yan Yue Se (the sexy tea), is a brand of "Modern Chinese Tea",
which takes on responsibility for passing on Chinese traditional culture. We bring uni
que products to the audience, which will also serve as a carrier and medium for cultur
al transmission and will be widely spread among the audiences. The client hopes to c
onvey and present the ancient culture and wisdom to young people through a conte
mporary design language.
In terms of the design language of the space, we made a layered arrangement. The fi
rst floor is the product sales area, the second floor expresses the flexibility of "movabl
e type printing" through the unity and variation of the blocks, and the third floor ena
bles audiences to experience the fun of “word”, "engraving" and "printing" through int
eractive devices. On the fourth floor, we have set up a "self-discipline door" and a "mi
ni-booth", which not only presents "movable type printing", but also enriches the audi
ences’ experience in viewing the exhibition.
About 80,000 bricks were used for the entire project, with each brick being removed f
rom an old- abandoned house. These bricks were used for over 80 years on average,
and have been exposed to the sun, wind, and rain for about a century, which makes
each one naturally different and distinctive.