2024 | Professional

MUSE Design Awards Design of the Year Winner

The Golden Age

Entrant Company

SSL Studio

Category

Interior Design - Restaurants & Bars

Client's Name

PengChen

Country / Region

China

This design transforms a "Beer Museum Bar" into a timeless journey. Highlighting the "Golden Age," it merges beer's history and value with Ancient Egypt's splendor. Beyond a beverage, beer symbolizes history and civilization.



The pathway mirrors the secretive entrance of Egyptian pyramids, narrow and alluring, guiding souls to enlightenment through rituals. It's more than a transition; it's a spiritual cleanse, respect for history, and a bridge to knowledge.



Here, with beer's aroma, we hear Nile winds, see pyramid reflections, and sense Pharaohs' wisdom. This space embodies cultural love and life contemplation, with beer linking past and present, East and West, heaven and earth.



More than a restaurant, it's a flowing history, a dual journey of sight and taste, a dialogue between soul and matter. In this beer-catalyzed space, everyone becomes an explorer, poet, or dreamer.



This mysterious space, like Egypt's night sky sprinkled with distant galaxy beer bottles, lets us share stories, savor legends, and comprehend life's endless mysteries. The Golden Age is not just distant; it's tangible, a desert, pyramid, and eternal journey in everyone's heart.



The four-pillar bar, emerging like from deep earth, layers widen like Egyptian fields, nourishing every life in the liquid. Time seems frozen, space stretched; history continues, legends rewritten. Inverted pyramids, miniatures of Egyptian civilization, challenge modern design and yearn for endless exploration. Mirrored tops invert space, blending reality with dreams. Each look upwards reveals one's reflection telling another world's story, a dialectic of reality and illusion, dialogue between mortals and deities.



Material choice emphasizes innovation, saving costs and time while extending space visually and seeking sustainability with high-reflective materials, reducing lighting needs and energy consumption, showcasing environmental consideration.

Credits

HuanHuan Li
FeiZhao
BingTan Yan
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