2024 | Professional

MUSE Design Awards Gold Winner

Hello Agnes

Entrant Company

A.S. Strategy Branding & Communication

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Hoops 3

Country / Region

Greece

Hello Agnes cereal bars with natural ingredients marked the beginning of our journey to different places and our encounters with fictional characters. The ingredients of each bar wove for us a flying carpet which transported us to the residing place of the bars creator: Agnes. Agnes transforms according to flavour. She becomes one with the place where the ngredients come from. Every one of her recipes is a ritual to dried fruits, honey, sesame oil, chocolate, and coconut from the four corners of the earth. Agnes guards her recipes from her travels much like others guard maps. To strengthen the concept of handmade, we wrapped the bars in paper on which Agnes wrote her name with a greeting. After that she transcended us and took on a life of her own with one aim: to offer natural and tasty goods.
From a girl of the meadows, with pure eyes and a gentle character she becomes an exotic beauty of tropical delights. She emerges again as a wise lady of the ancient lands using ingredients that date back to Hippocrates, changes into a young and innocent maiden and transforms again into a mysterious presence of Middle Earth. Hello Agnes cereal bars with natural ingredients marked the beginning of our journey to different places and fictional characters

Credits

Creative Director
Antonia Skaraki
Graphic Designer / Illustrator
Andreas Deskas
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