2024 | Professional

MUSE Design Awards Gold Winner

Mix Juice Beer

Entrant Company

MYS GROUP CO., LTD.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

This is a mixed juice beer packaged in dark brown glass bottles. We designed a three-dimensional beer label that is different from the labels of other products. The label is three-dimensional, breaking the flat form of the traditional label, which makes the packaging more interesting and visually recognizable, so that consumers can notice it on the shelf at first glance.

This is a product that adopts asymmetric labeling combined with illustrated design to express the product concept, with an overall color scheme embellished with appropriate amounts of blue and red. The appearance of the product is light-hearted, with a simple and clear label design that communicates with consumers through a unique visual image, making it easy for people to understand at a glance.

Credits

Creative direction
Zhang Xiao
designer
Ji Mengyao
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