MADE IN CHINA

This project is specifically for the pop-up shop of “JIHEZHIZAO” owned by the EVE GROUP. “Top brands qualities and reasonable prices”is the only clue of design we have. By clarifying the business model, we use the design methods to attract more consumers, and also arouse public attention to these local factories, furthermore proposing four stages of plan “MADE IN CHINA." Stage one, “Made in China.” In the past, “Made in China” represent a tiny label indicating the product manufactured in China. Stage two, “Quality in China.” In this stage, “MADE IN CHINA” has improved qualities comparable to those in international developed countries. The design concept of the integral space is based on the endeavors to make consumers naturally feel the good quality products and the ambience of factories. “Shopping is like visiting an exhibition,” the slogan we synthesize the shopping experiences integrating the common elements of the textile mills such as conveyor belts, spools and tailoring shears into the space. The integral space is essentially decorated with the scaffolds. The regular industrial-style materials such as the polycarbonate hollow sheets and the PVC roller blinds are adorned on the façade, on which the neon characters are reminiscent of the signboards of the old factories. The medium-sized partition walls are decorated with the regular logistic boxes, and the warehouse walls are decorated with the corrugated sheets. The diverse tailoring shears are decorated on the display walls in the peripheral zone of the space. The entire space is decorated with materials that are environmentally friendly and have lower costs. “Quality in China” precisely positions the corresponding consumers to our client’s products, while trying to express the attitude of “QUALITY MADE IN CHINA” with the most primitive and low-carbon textures. We feel confident, self-sustaining and proud of “Made in China” today.