2024 | Professional

MUSE Design Awards Silver Winner

Fila School Backpack - Huggy Bag

Entrant Company

Fila Sports Co., Ltd

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

Huggy Bag is a school backpack with a cute and lively appearance that can strengthen the emotional interactive ties among kids. It mimics a baby seal and innovatively borrows an airbag design to form a unique look. Pressing the airbag will make the side fins flap, reminiscent of a baby seal patting themselves, vivid and intriguing, thus inspiring kids' curiosity and vitality. Huggy Bag incorporates a balancing back panel to fit children's body shapes and uses S-shape contoured shoulder straps with sleek lines to distribute pressure through two points. The back panel boasts a groove in the middle for heat dissipation and ventilation and a resilient foam at the bottom for cushioning to protect the spine. To meet the storage needs, Huggy Bag applies a multi-partition design, with sleeves inside the main storage bag and dual-side elastic net pockets outside to place water bottles, umbrellas, etc. It also utilizes reflective materials to help ensure users' safety when walking at night. Huggy Bag is made from high-quality twill nylon materials with fine texture, enjoying excellent abrasion resistance and durability, so it is suitable for multiple scenarios and seasons.

Credits

Yang Yanhua
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