2024 | Professional

MUSE Design Awards Silver Winner

Big data intelligent precision marketing platform

Entrant Company

YUHONG SUN

Category

Product Design - Computer & Information Technology

Client's Name

Country / Region

China

Platform functions cover account management, authority management, advertisers, third-party advertising configuration, advertising management, media management, operations management, reports, data synchronization, platform review, uploading CDN, news, APP jump ads, whitelist, Meituan distribution, etc. Function. The traffic strategy can cover all scenarios. It uses intelligent model universities to identify users and uses intelligent traffic strategies to meet a variety of delivery needs. It can now be delivered across 10 provinces across screens and seamlessly connects with many domestic mainstream platforms such as Baidu Baiqingteng, etc. The precise target group data source is 100 million+, reaching an average daily exposure of 500 million+. The platform uses the intelligent digital marketing integration system independently developed by Ms. Sun Yuhong, including "Precision Marketing Data Analysis Platform V1.0", "Big Data Driven Personalized Recommendation System V1.0", and "Real-time User Behavior Monitoring and Analysis Software V1. 0", "Cloud Data Mining and User Portrait Construction System V1.0", "Intelligent Advertising Delivery and Effect Evaluation Software V1.0" and other software works.

The technology used in the platform covers the intellectual property rights independently developed by Sun Yuhong. It is led by massive data collection, improved user tags, intelligent model building, efficient modeling of user portraits, and intelligent traffic strategies to help companies accurately place advertisements and achieve lightweight, intelligent Chemical exchange has achieved the effect of increasing brand exposure, conversion rate, and click-through rate. Through big data analysis and mining technology, the system realizes the monitoring, management and processing of market data, establishes a multi-dimensional crowd labeling system, and provides data and technology for accurate advertising and multi-channel applications. The system bids farewell to a single advertising display, and is supported by dual distribution engines and diverse advertising forms. It uses artificial intelligence to increase data tools to achieve precise advertising delivery, and provides one-click access to all-area scenarios to help monetize traffic.

Credits

Lead Designers
YUHONG SUN
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