2024 | Professional

MUSE Design Awards Silver Winner

Monogram Wines

Entrant Company

Redfish di Giovanni Murgia

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Tenute Gregu

Country / Region

Italy

The package design of these wines is a tribute to the history of the family that produces them. To celebrate this history, we wanted to create an exclusive and meaningful design based on the family monogram symbol. From this element the entire line of wines (Monogram), which are made from local grape varieties and very special and sophisticated winemaking processes, was named.

The names refer to ancient meanings that mark the history of this family and the winery.

Each wine is a piece of history and in the packaging design we wanted to give this message by creating a very elegant, rich and identifying packaging.

The colors, shapes and texts refer to themes such as elegance, refinement and prestige, to position these wines in a very high market segment, dedicated to high-end wine lovers.

The papers used for the labels and special processes recall the tradition and prestige of these wines to communicate style, tradition and preciousness.

Embossed gold foil embellishes the graphic elements that recall the ancient crocheted crafts typical of the families of Sardinia.

This decoration frames the family monogram (FG) that is reproduced within the company logo symbol.

Credits

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