Ireland   |  2020

Flying Squirrel Vegan Cheese

Entrant Company

Clare Lynch Creative

Category

Packaging Design

Client's Name

Colm Farrell, Flying Squirrel

Sub-Category

Dairy, Spices, Oils, Sauces & Condiments

One of the key aims of Flying Squirrel is to provide a solution for consumers looking for a delicious alternative to dairy cheese. For this reason, the ‘v’ to signify it’s vegan appeal, is highlighted in a subtle manner within the ‘y’ in the brand-mark typography. The packaging depicts a flying squirrel character soaring over it’s natural outdoor landscape, connecting with how the cheese is made using 100% natural ingredients and is naturally kind to the planet and animals. We created a visual brand and packaging identity, with three different flavours, which best represents this philosophy. This packaging represents this philosophy by depicting a free-spirited and happy flying squirrel character soaring over it’s natural outdoor landscape, connecting with how the cheese is made using 100% natural ingredients and is naturally kind to the planet and animals. This ‘cheese from trees’ is made mainly from nuts – as squirrels are known to gather nuts, this connects the name to the brand. The artisan producer grew up in the Irish countryside where he where he first fell in love with nature and animals, gaining an appreciation for the environment. He went vegan and really missed cheese. He noticed a gap in the market for plant-based cheese that tastes good and began creating it. His hand-made artisan range is carefully crafted with love and passion, using traditional techniques.

Credits

Photography (Final Product Packs)
Brendan Ryan
More Gold Winners
Product Design
China

Entrant Company

EN KE-TSDdesign.inc

Sub Category

Beauty, Personal Care & Cosmetic Products

Conceptual Design
Korea South

Entrant Company

Kyungchan.Hwang Design

Sub Category

Culinary

Interior Design
Taiwan

Entrant Company

Fullhouse Interior Design Co., Ltd.

Sub Category

Office

Packaging Design
United States

Entrant Company

Affinity Creative Group

Sub Category

Wine, Beer & Liquor