Ireland | 2020
One of the key aims of Flying Squirrel is to provide a solution for consumers looking for a delicious alternative to dairy cheese. For this reason, the ‘v’ to signify it’s vegan appeal, is highlighted in a subtle manner within the ‘y’ in the brand-mark typography. The packaging depicts a flying squirrel character soaring over it’s natural outdoor landscape, connecting with how the cheese is made using 100% natural ingredients and is naturally kind to the planet and animals. We created a visual brand and packaging identity, with three different flavours, which best represents this philosophy. This packaging represents this philosophy by depicting a free-spirited and happy flying squirrel character soaring over it’s natural outdoor landscape, connecting with how the cheese is made using 100% natural ingredients and is naturally kind to the planet and animals. This ‘cheese from trees’ is made mainly from nuts – as squirrels are known to gather nuts, this connects the name to the brand. The artisan producer grew up in the Irish countryside where he where he first fell in love with nature and animals, gaining an appreciation for the environment. He went vegan and really missed cheese. He noticed a gap in the market for plant-based cheese that tastes good and began creating it. His hand-made artisan range is carefully crafted with love and passion, using traditional techniques.
CML Design Consultants Co., Ltd.
KARBIZ INTERIOR DECORATION DESIGN CO., LTD.