Kweichow Moutai - Sunflower

Paying homage to the classics, reviving Moutai's history, and showcasing Moutai's culture, the bottle cap preserves the existing structure of Moutai liquor, replacing the original ribbon with renewable microfiber lid‘s paper and rope knots, combining traditional Moutai elements with modern minimalist aesthetics.



The outer box adopts a perfect combination of pulp mold and gift box. The lid is formed in one piece with a pulp mold, while the body of the box follows a gift box structure. This subverts traditional packaging methods. A certain proportion of fermented grains is added to the pulp mold of the flip cover and internal tray, combining modern technology and materials with the post-fermented residue of fermented grains to achieve recycling. The tray cushioning material is made by compressing the raw materials of Daqu, emitting the aroma of Daqu, and allowing the reuse of brewing materials, integrating the packaging into the brewing process."