2024 | Professional

MUSE Design Awards Gold Winner

CONSSU Massager Package Design

Entrant

Shenzhen XIVO Design Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Shenzhen Zero Circle Incubation Technology Co., Ltd.

Country / Region

China

CONSSU, an oriental technology massage brand. The wisdom of CONSSU’s concentrated medical meridian and acupoint therapy is the culmination of this. The packaging design is based on CONSSU’s own hole “〇” – “the beginning of the hole, the healing and rebirth.” Adhering to the spirit of paying tribute to the way of traditional Chinese medicine, the rigorous, restrained, and slow-paced traditional Chinese medicine cultivation is transformed into an oriental visual language with a more international perspective. The packaging is expanded by round holes full of life, just like breathing pores, full of the beauty of life. The white space design is like the feeling of free, relaxed and stretched breathing between the pores, creating the Chinese technological aesthetic of "Oriental white space, less is more".

Credits

Design Director
Ge Wang
designer
Zhiyang Kang
designer
Shangyu Xu
designer
Jingda Huang
Creative Director
Jiuzhou Zhang
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