2024 | Professional

MUSE Design Awards Gold Winner

GuoYuan Dragon Year Gift Box

Entrant Company

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

KING'S LUCK

Country / Region

China

The dragon has been a symbol of the Chinese nation since ancient times.Combining the dragon with oriental aesthetics collides with the Guoyuan brand.

The color of the gift box is light gold, highlighting the extraordinary quality.

The main visual of the gift box integrates the image of the dragon into the spiral line of the golden ratio, forming the brand's unique dragon of gathering blessings.

When the gift box is opened, a perpetual calendar in the shape of a coin is presented in front of the eyes, and the date can be switched by toggling the calendar to symbolize the auspiciousness of the New Year and can also be taken out as a separate ornament.

Inside the gift box is a set of drinking utensils for making friends all over the world, embellished with a dragon scale pattern. The bottom of the utensils is engraved with the character "YUAN" in seal script, reflecting the beautiful scene of people meeting and drinking wine.

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