2024 | Professional

MUSE Design Awards Gold Winner

Hanyun

Entrant Company

MYS GROUP CO.,LTD.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

The chime is an important ancient musical instrument of the Han nationality in China. Our design primarily revolves around the chime as the creative theme. Drawing inspiration from the traditional shape of the chime, we abstract its form into a modern and minimalistic style, resulting in cleaner and smoother lines. When displayed, it resembles a high-end traditional Chinese musical instrument, lending the product a mysterious and distinctive aura.



The base is made of acrylic and metal, offering a minimalistic and sleek look without any excessive decoration. The bottle shape is elegant and beautiful, with a captivating color palette. Notably, the design of the bottle cap incorporates details from the Zenghouyi Chime, introducing intricate elements such as dragon patterns, petal shapes, and geometric motifs. This fusion of traditional and modern elements gives the bottle a sophisticated yet minimalistic appearance, with the contrasting colors of black, white, and gold enhancing its aesthetic appeal.

Credits

Creative direction
Zhang Xiao
designer
Ji Mengyao
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