ANTAGUANJUN：Shanghai East Nanjing Road Store

Located on Nanjing East Road, the ANTAGUANJUN Exclusive Store seamlessly merges the outdoor DNA of ANTAGUANJUN and the urban culture of Shanghai to create a profound visual effect. The store's design is centred around the slogan "More Than Performance", carrying out the ANTAGUANJUN's spirit of exploring the unknown and going beyond oneself.

Notably, the spatial design harmoniously blends modern materials with natural landscape elements, enabling visitors to seamlessly switch between urban business and outdoor adventure moods. The outdoor clothing wall within the store mimics the texture of undulating mountain peaks, indicating the courageous sportsmanship and pursuit of excellence advocated by the ANTAGUANJUN series. The 24/7 all-weather series display wall's design cleverly integrates the structure and texture of the architectural glass curtain wall, showcasing the glamour of the modern city. The central island display employs diverse materials such as metal, glass, and natural stone, achieving a perfect fusion of urban and natural outdoor elements, while the mirrored ceiling enhances spatial depth.

Overall, these design elements all together create a distinctive space where the brand's sportsmanship spirit and the allure of outdoor adventure coexist, enabling consumers to experience the boundless charm and vitality of the journey to the pinnacle.