2024 | Professional

MUSE Design Awards Platinum Winner

Cashin - Year of Dragon 2024 Packaging Design

Entrant Company

Eyinteresting Design

Category

Packaging Design - Prepared Food

Client's Name

Cashin Lou Shang

Country / Region

Malaysia

The Lou Shang Gift Set inspiration behind the concept stems from the traditional Chinese practice of "捞" (lāo), which translates to search for fortune, much like seeking out lucky Dragon Balls in the vast ocean. Each element within the set, akin to the discovery of the Dragon Ball, embodies the promise of auspiciousness and prosperity.



In crafting this concept, the team envisioned the "Dragon Balls" not only as ingredients for the Lou Shang but also as symbolic vessels of luck. As one gathers these materials, they are metaphorically summoning the revered Fortune Dragon. To further amplify this imagery, the packaging incorporates a vibrant blend of blue and red hues, evoking the majestic presence of the dragon and infusing the festive season with a sense of positivity and harmony.



Beyond the traditional Lou Shang experience, the innovation extends to the inclusion of a second-use product within the gift box: an interactive mini-game called Dragon Ball Spin! This addition not only elevates the gifting experience but also fosters moments of joy and connection as families and friends gather to partake in the "Wheel of Fortune," creating cherished memories together.

More Platinum Winners
Architectural
2024
MUSE Design Awards - Chengdu Wuhou Mixed-use Project

Entrant Company

Jumbo Globe Limited

Category

Architectural Design - Mix Use Architectural Designs

Interior
2024
MUSE Design Awards - Xi’an Elite Park 132 Model Room

Entrant Company

Matrix Design

Category

Interior Design - Showroom / Exhibit

Landscape
2024
MUSE Design Awards - Sculpture Garden - Inspired by Ras Abrouq mountains

Entrant Company

Mohanad Barakat

Category

Landscape Design - Garden Landscape

Lighting
2024
MUSE Design Awards - Guinness Storehouse, Ingredients Exhibition

Entrant Company

Michael Grubb Studio

Category

Lighting Design - Event & Exhibition (Interior Lighting)