Chaishengyuan Shanxi Vinegar

The design of the product draws inspiration from the minimalist essence of Chinese Ming Dynasty aesthetics, with its form embracing the pure beauty of minimalism. The design philosophy unfolds like a canvas of time, inheriting traditional beauty through the backbone of the era. The era's backbone is manifested in the robust texture and firm edges, a profound continuation of traditional beauty. Traditional culture experiences a rejuvenation in this product, injecting contemporary vitality into the historical legacy of Shanxi vinegar. It showcases an image with distinctive contemporary characteristics and a profound sense of value, keeping it in tune with the times.Currently, our focus is on Chaishengyuan Shanxi vinegar, yet our ultimate goal is to shape Chaishengyuan into a vinegar brand that exudes the unique charm of the Chinese nation.

The brand's logo draws inspiration from the character "Chai" in "Chaishengyuan," following the tradition of Chinese family emblems. The design of the "Chai" character combines the classical elegance of clerical script with the modernity symbolized by bold type, capturing not only the visual aesthetics of the characters but also weaving a dance of time between the ancient and the contemporary. The horizontal stroke in the middle of the logo acts like a beam, dividing the upper and lower parts, creating a sense of substantial elegance.

The unique shape of the bottle cap is derived from a clever adaptation of the horizontal stroke in the "Chai" character, creating a harmonious resonance between the logo and the cap, showcasing an exquisite sense of unity. The bottle's overall shape draws inspiration from classical Chinese vases, integrating modern design elements with the use of glass material, skillfully and stylishly interpreting the perfect fusion of tradition and modernity.

Unlike typical Chinese vinegar products that use glass bottles as the main packaging material, we have opted for a resin wrapping for the glass container. We retain transparency, accentuating the color and texture of the vinegar solution, and the resin offers a softer and warmer tactile sensation compared to glass, providing users with an enhanced gripping experience and avoiding the chilly feel of glass.