Zhuhai JOY MANOR Shopping Park, China

The renovation and upgrade project of Zhuhai Jiuzhoudao Road Shopping Park aims to seamlessly blend nature and a commercial atmosphere in design. The design team has infused ecological concepts into the setting of the shopping center, which in turn confers this commercial space a unique forest ambiance and ecological features. This project not only provides a shopping destination but also serves as a lively urban oasis. Inspired from the idea of "botanical garden eco-shopping center", the designers have cleverly used the current neighborhood layout to create a collection of green areas where individuals can relax and engage with one another through well-arranged plants, inviting seating spots, and free-flowing space layout. The diverse range of green plants not only provides shoppers with fresh air and a pleasant shopping experience but also enhances the ecological benefits of the entire shopping park. The shopping routes have been thoughtfully planned to blend the element of exploration, allowing them to stumble upon unexpected corners. The signage system and landscaping elements accent the forest theme, creating visually recognizable motifs and highlighting memorable aspects of the venue through well-designed IP figures. With IP creation and scenario-based marketing combined, the project is intended to expand the scale of social media influencers’ effect by creating buzzes and increasing social media share, thereby creating a platform for self-expression and social interaction within the shopping park. It is not merely a place for trading goods but also an integral part of city life and an important hub for young people to entertain, relax, and socialize. Additionally, the design team has prioritized the flexibility and functionality of the space, blended design elements that are adaptable to potential variation of market demand. The combination of linear and open spaces allows for unconstrained activities. Consequently, this eco-shopping center is assured to maintain its appeal to a variety of consumer groups from period to period.