2024 | Professional

MUSE Design Awards Gold Winner

Hengbao Co., Ltd. - Heart Music Gilt card

Entrant Company

HENGBAO CO.,LTD.

Category

Product Design - Other Product Design

Client's Name

HENGBAO CO.,LTD.

Country / Region

China

HENGBAO Heart Music Gilt is a smart card specially designed for customers seeking high-end, personalized services. It ingeniously integrates a musical note with heart elements, while adopting advanced doming and electroforming techniques, leading to an exquisite 3D pattern in a classic vinyl record background. The card pays homage to the vintage style, and satisfies users’ pursuit of high quality and aesthetic pleasure.

Drawing inspiration from classic vinyl records, the card perfectly simulates their dynamic lustre full of a layered sense via a rich play of light and shadow, creating a unique visual effect; meanwhile, custom embossing technique ensures an authentic tactile experience; the bright red treble clef note as the visual center sharply contrasts with the dark record background, evoking memories of the classic period. Such a design not only transforms the card into an art piece, but also imbues it with a luxurious gilded texture and high artistic value beyond its counterparts, thus bringing users a unique payment experience and aesthetic enjoyment.

Credits

Design Manager/ HENGBAO CO.,LTD.
Ruiqi Du
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