Casa Obsidiana

Casa Obsidiana is the world's most beautiful tequila. Crafted in Jalisco, Mexico at the base of el Volcan de Tequila, where obsidian stones are found in abundance within the volcanic soil. A place where earth, air, water, fire, mastery, and artistry unite in the agave fields. The liquid is a representation of the union of two families united by their 300 years of expertise in the crafts of tequila and terroir, and each vessel is itself a work of art. Sculpted from clay reminiscent of the earth that nourishes the agave, each is embellished with an obsidian relic, harkening back to the land from which they came.

A sense of ritual was integrated into the packaging - like the traditional Mexican ritual of gazing into an obsidian mirror when leaving one's home, and the rituals surrounding tequila – so we were invited to build a ritual into the package itself. One that could be shared as rituals were meant to be – through experiencing them firsthand. Using NFC technology, tapping your phone to the obsidian stone launches a hidden web experience, one that transports users into a deeper story of the brand, its artistry, its mastery, and its mysticism. These mobile-first destinations tell a deeper story behind the legendary vision of the tequila's creators, their shared 300 years of expertise in the crafts of tequila and terroir, the unique fermentation and barrel aging programs, and the transformative power of the namesake obsidian stone and the symbolism behind the packaging design.

The branding on the vessel itself is thoughtfully minimalistic to capture a luxuriously understated allure. Our goal was to let the silhouette of the vessels themselves become the iconic visual of the brand. The luxury boxes complete the package elevating the vessel within through open gallery windows inspired by the hallways of a Mexican art museum. Intentional use of print techniques mimic a textured, premium linen-like feel. This package design is meant to invite you in and evoke a sense of place.