2024 | Professional

MUSE Design Awards Gold Winner

Tianzhiniang liquor (Kumis)

Entrant Company

HUCAIS PRINTING CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Tianzhiniang (Mare Kumis) product description: There is an ancient ethnic group in China - the Mongols! They live their lives grazing on the grasslands! It has its own lifestyle. Among them, kumis is an essential healthy drink for daily drinking and dining with friends! It has a mild and delicious taste, and has the effects of repelling cold and strengthening the stomach! The designer uses special box shapes, different materials, and clear vision to design a product that combines tradition and modernity to share national culture with consumers! The product name - Tianzhi Niang, means that this is a wine gifted by God! The white appearance reflects the purity of the product. Turn the packaging structure and you can see a horse running and jumping, an interesting dynamic experience! The transparent acrylic reveals the bronze statue of the horse's head. When you open the package, you can see an impressive bottle of wine. The shape of the vessel is inspired by the Mongolian musical instrument-Morin Flute. When we drink it, we seem to hear a beautiful sound of the piano! This novel product is an active attempt at commercialization! We also hope to help the local agriculture and animal husbandry

Credits

Project planning. Design
Zhou Bo
Art director
Huang Weiyong
Visual Consultant
Deng Yuefeng
Copy Translation
Zhou Jia
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