2024 | Student
Entrant Company
Category
Client's Name
Country / Region
Freealth
Free Healthy Meals——Meta x Wagas Co-branded Bazaar
I was inspired by Baudrillard's "Consumer Society"-this book pointed out that consumption is not the usefulness of things,but the process of restoring one's social status and identity through consumption.
The term "consumption of symbols"was proposed by Baudrillard.In this theory,consumers do not demand the specific functions or individual use values of objects,but the meanings endowed by commodities.To elaborate in Baudrillard's own words,people purchase daily necessities such as washing machines not only as tools,but also as elements such as comfort and superiority,and they are willing to pay for the latter,That is to say,people seldom consume the use value of objects,but regard objects as symbols that can highlight themselves.
Entrant Company
Yichun Xu
Category
Architectural Design - Public Spaces
Entrant Company
北京易墨华夏建筑设计事务所有限公司(EMO易墨建筑)
Category
Architectural Design - Sports & Recreation
Entrant Company
Unicorn Brands Research Lab
Category
Packaging Design - Brand Partnership / Collaborations (NEW)
Entrant Company
Shenzhen YUTO Packaging Technology Co., LTD
Category
Packaging Design - Structural