2024 | Student
Entrant Company
Category
Client's Name
Country / Region
Freealth
Free Healthy Meals——Meta x Wagas Co-branded Bazaar
I was inspired by Baudrillard's "Consumer Society"-this book pointed out that consumption is not the usefulness of things,but the process of restoring one's social status and identity through consumption.
The term "consumption of symbols"was proposed by Baudrillard.In this theory,consumers do not demand the specific functions or individual use values of objects,but the meanings endowed by commodities.To elaborate in Baudrillard's own words,people purchase daily necessities such as washing machines not only as tools,but also as elements such as comfort and superiority,and they are willing to pay for the latter,That is to say,people seldom consume the use value of objects,but regard objects as symbols that can highlight themselves.
Entrant Company
Project Web
Category
Conceptual Design - Beauty & Cosmetics
Entrant Company
BOSD
Category
Product Design - Windows, Doors
Entrant Company
Lili Ma
Category
Product Design - Other Product Design
Entrant Company
Juwon Jeon
Category
Fashion Design - Avant-Garde