Story-telling

APICEUTICALS™ Holistic Bee-Balms are the First in the World cosmetic products with sustainable packaging which serves at the same time as an in-store "display stand."

STORYTELLING PACKAGING:
APICEUTICALS™ uses a Trade-Secret formula which is conveyed by the surprising "Secret" illustrated story within the packaging, once it is opened. Inside the packaging, the APICEUTICALS™ beekeeping family of four is illustrated (father, mother, and two sons), depicting our beekeeping work, which starts early in the morning and finishes at night.

Father: The main Beekeeper, harvesting honey and bee ingredients
Mother: Collects the herbs from nature
Older Son: The Bee Scientist, creating the trade secret formula, combining bee ingredients and herbs
Younger Son: Nicely packages the end-product and offers it to the world

UNIQUE INDUSTRIAL DESIGN created to be used as
- IN-STORE DISPLAY, without the need of extra heavy advertising for in-store materials (Brand leaflets or product cards)
- DISRUPTING the boring, non-interactive in-store sample placement; instead triggering consumer attention and attraction in-store (pre-purchase), while being
- FULLY "INSTAGRAMABLE" through our enjoyable unpacking experience, providing a “surprise” effect through creative packaging storytelling (after-purchase)

SUSTAINABILITY
Loyal to our philosophy of Ethical and Organic Beekeeping since 1981, APICEUTICALS™ uses sustainable high-quality carton packaging, made with FSC-certified paper, ZERO plastic and ZERO glue.