Netherlands   |  2020

MUSE Design Awards Silver Winner

Story-telling

Entrant Company

APICEUTICALS™

Category

Packaging Design

Client's Name

APICEUTICALS™

Sub-Category

Beauty & Personal Care

APICEUTICALS™ Holistic Bee-Balms are the First in the World cosmetic products with sustainable packaging which serves at the same time as an in-store "display stand." STORYTELLING PACKAGING: APICEUTICALS™ uses a Trade-Secret formula which is conveyed by the surprising "Secret" illustrated story within the packaging, once it is opened. Inside the packaging, the APICEUTICALS™ beekeeping family of four is illustrated (father, mother, and two sons), depicting our beekeeping work, which starts early in the morning and finishes at night. Father: The main Beekeeper, harvesting honey and bee ingredients Mother: Collects the herbs from nature Older Son: The Bee Scientist, creating the trade secret formula, combining bee ingredients and herbs Younger Son: Nicely packages the end-product and offers it to the world UNIQUE INDUSTRIAL DESIGN created to be used as - IN-STORE DISPLAY, without the need of extra heavy advertising for in-store materials (Brand leaflets or product cards) - DISRUPTING the boring, non-interactive in-store sample placement; instead triggering consumer attention and attraction in-store (pre-purchase), while being - FULLY "INSTAGRAMABLE" through our enjoyable unpacking experience, providing a “surprise” effect through creative packaging storytelling (after-purchase) SUSTAINABILITY Loyal to our philosophy of Ethical and Organic Beekeeping since 1981, APICEUTICALS™ uses sustainable high-quality carton packaging, made with FSC-certified paper, ZERO plastic and ZERO glue.

Credits

BRAND ARCHITECT & INDUSTRIAL DESIGNER (PROJECT LEAD) || APICEUTICALS™
Nikos Roumeliotis
STRATEGIC BRANDING (CONCEPT LEAD) || APICEUTICALS™
Billy Roumeliotis
EXECUTIVE CREATIVE DIRECTOR || JOIN RIVERS
Dimitra Zakinthinou
EXPERIENCE DESIGNER || APICEUTICALS™
Rudj Panebianco
ART DIRECTOR - GRAPHIC DESIGNER - ILLUSTRATOR || GOOD BONES STUDIO
Caleb Heisey
INDUSTRIAL DESIGNER || APICEUTICALS™
Konstantina Anagnou
ART DIRECTOR - PHOTOGRAPHY - STOP MOTION || FILMOSOPHY
Katia Papanikola
PRINTING MANAGER || KARYDIS LABELS
Ilias Karydis
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