De'Longhi Appliance Booth in the 6th CIIE

In the 6th China International Import Expo (CIIE) in 2023, the De'Longhi Electrical Appliances booth drew inspiration from the cultural essence of Italy, symbolizing the brand's heritage of century-old craftsmanship and the aesthetic beauty of Italian lifestyle. The overall layout, employing an imaginative design method, delved deep into Italian elements, creating a home-like ambiance.

Shaped from the local landscape, the dome of Italian arch-shaped architecture is used as the structural feature of the suspended ceiling installation in this design. Italian home elements are fully integrated into details such as booth displays, creating an ambiance where viewers feel as if they are immersed in Italian culture, reminiscent of its historical charm.

The concept of "Coffee at Home" serves as the creative perspective for this booth, showcasing the authentic taste of De'Longhi's Italian coffee machines through diverse Italian home space elements. The display area ingeniously integrates household appliances such as irons, bread makers, ovens, electric kettles, and milk frothers, creating a rich living atmosphere. The Italian-style breakfast scene immerses consumers in a distant ambiance, allowing them to fully experience the rich and authentic Italian flavor. Even in their homes, consumers can savor the authentic Italian coffee experience brought by DeLonghi coffee machines. The overall design not only inherits Italian aesthetics but also perfectly interprets the essence of quality living, allowing consumers to indulge in the rich taste of coffee.

The booth aims to create an immersive sensory experience. The large curved high-definition screen on the left displays images clearly, while the droplet-shaped LED lights, a highlight of this design, symbolize the essence of "Italian style" in droplets. Combined with the transparent screen at the top, it resembles slowly dripping coffee, creating an immersive Italian flavor experience through sensory interconnection including sight, smell, and taste. Meanwhile, the display of a variety of premium coffee beans at the leaning tower of Pisa booth complements the exquisite De'Longhi Italian coffee machines, adding charm to the Italian craftsmanship of the coffee machines. Additionally, it lends the booth a sense of mystery and ceremony, providing viewers with a visually immersive experience.