2024 | Professional

MUSE Design Awards Gold Winner

Lidu's Four Dreams of Linchuan

Entrant Company

Jiangxi Lidu Liquor Co., Ltd. & Shenzhen Tienciho Brand Creative Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Lidu's Four Dreams of Linchuan draws creative inspiration from the profound essence of classic Chinese literature, seamlessly blending the elegance of Chinese theatrical arts with the rich heritage of baijiu culture, presenting a fusion of classical arts through packaging aesthetics. The design draws from the timeless literary masterpiece—Tang Xianzu's four-part drama "Four Dreams of Linchuan," intricately depicting imagery to intertwine the literary ambiance of reality and dreams with the enjoyment of fine baijiu in reality. Through a unique aesthetic experience, it constructs a bridge between reality and dreams, leading drinkers into a realm of spiritual fantasy.

Lidu's Four Dreams of Linchuan incorporates the elegant lines of traditional Chinese painting and the pristine reflection of the mirror-finished bottle, achieving a harmonious blend of classical elegance and modern craftsmanship. The bottle outlook is graceful with flawless mirror gloss, resembling scrolls of artwork, and delicately depicting the legendary tales of "Four Dreams of Linchuan". Every detail intricately aligns with the core design concept: the mirror craftsmanship transforms the bottle into a "boundary" between reality and dreams, connecting the external world with inner fantasies, creating a mesmerizing visual experience. As drinkers indulge in the exquisite baijiu and dreams, they momentarily forget about the worries of reality.

As a convergence of history and innovation, Lidu's Four Dreams of Linchuan showcases a profound cultural heritage. Its design draws inspiration from the 400-year-old artistic masterpiece, "Four Dreams of Linchuan" by Tang Xianzu, combined with Lidu's eight-century-old Yuan fermentation pits, infusing the baijiu with a unique literary sentiment and a sense of historical weight. Lidu's Four Dreams of Linchuan breaks the boundaries between reality and dreams with its unique design concept and exquisite craftsmanship, turning each gaze into a journey through time and space, delivering an extraordinary sensory experience to drinkers. The carefully crafted illustrations embody the essence of classical literature, reflecting the brand's commitment to innovative thinking and cultural heritage in packaging design. This not only enhances the attractiveness and competitiveness of the baijiu, but also lays a solid foundation for increasing brand awareness.

Credits

Xu Xianzu
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