Craftsmanship Collected since 1929

"Craftsmanship Collected since 1929" is a mooncake gift box of Mid-Autumn Festival launched by Xi'an Fan Zhuang, a long-established local restaurant brand in Xi'an. To align with the Mid-Autumn Festival theme of the full moon and family reunion, the packaging design uses the prosperous and inclusive Tang Dynasty as its historical backdrop, creating a thematic illustration centered around reunion and mooncakes. Through meticulous detail in the design, the packaging showcases traditional Chinese Mid-Autumn culture, presenting a lively, complete, and joyful scene of the festival.



In the details of "Craftsmanship Collected since 1929," the illustration centers on an exaggeratedly large mooncake, embossed with the logo "Shangshi Bingju," the brand's exclusive product line. Surrounding this centerpiece are scenes depicting the stages of mooncake making: from dough preparation, filling creation, molding, baking, to the final product, paying homage to traditional mooncake craftsmanship. Additionally, each unit of the gift box illustration can be separated individually or combined to form a complete story scene. This design symbolizes the independent yet interconnected nature of family members, expressing the festive joy and good wishes of family reunion during the Mid-Autumn Festival.