Insight

The venue is an old building located in the downtown area, which is a highlight of the store. The brand is an optical retailer. The designer wanted the space to showcase the products in a simplified way, rather than using a flashy backdrop to accentuate the products. The design vocabulary expresses the concept of eyeglasses, which symbolizes the idea of seeing more with eyeglasses. The name, 'Insight', implies that one can see things for what they are when wearing glasses.



The nature of building materials is emphasized. The designer retained the original mottled reinforced concrete walls of the old building. Lighting and wood grain contrast the trace of age. The large area of glass becomes an eye-catching display wall, revealing that all details become clear when wearing the glasses. The project conveys the core spirit of the eyewear brand while minimizing the use of materials. Preserving the building as much as possible to minimize the negative impact on the environment during future renovations also creates a unique commercial space in this prime location.